OUR MISSION: Get the best price possible for your home, sell on your schedule and with the least amount of hassle to you. Step 1: Assisting you in establishing a list price: Pricing a home correctly is an art and includes the proper interpretation of statistical analysis and gut instinct guided by experience and market knowledge. Your rare agent will first analyze recent comparable home sales, pending sales, and evaluate overall market conditions and aspects of your property that impact marketability including location, demand and condition of your home. Step 2: Pre-marketing your home: It is essential that you make a good first impression by getting your home market ready for the market! Homes sell quicker and for more money if they are prepared properly for sale. Your rare Agent can guide you in the process of staging, organizing, de-personalizing and can even help facilitate any needed repairs--all of which will result in you getting the best price possible. Creative real estate photography does make a difference in how your home is received. Our photographs present your home in the best possible light online and in print. Our stunning, immersive images draw more people to your listing and will make a good first impression (even with the fussiest home buyer). And finally, expert copy writing is essential to tell the unique story of your home. Your rare Agent will assist you in telling that story. Step 3: Promoting your home Achieving maximum exposure to the largest audience is key to marketing your home. Todays home buyers narrow down the possible options for their new home online FIRST. (We say the first showing of every home involves Buyers in their pajamas.) With rare Properties, you can be sure you are reaching the largest online audience possible thru our affiliation with dozens of national real estate websites. Recognizing the importance of online exposure and the power of internet searches, rare Properties has aligned itself with an advanced lead generating company which provides not only wider exposure for our listings, but also provides us with a large pool of potential buyers searching for homes in the Triangle area. At rare Properties, we do not rely solely on technology to sell homes. We believe old fashioned on-site marketing should be used also. Yard signs, flyers, broker events, and open houses are a key part our marketing service. Over the years our little green signs have become a calling card for our team. Placing dozens of signs along the roadways, we create open house events with energy that are memorable and often lead directly to the sell of our homes. Step 4: Exceeding your expectations Our goal is not only to provide you expert advice and service, ultimately, we strive to exceed your expectations and earn the right to be your family's realtor for life. We do this through open and honest communication with you every step of the way. We strive to listen, respond, and then go above and beyond what is required to earn your trust because at the end of the day, when someone you know is looking for real estate advice, we want rare Properties to be the first thought that comes to mind!